Die-cut, kiss-cut, sheets: sticker types explained

Which cut fits your packaging, your merch table, and your budget.

By Kris Maestas · Jul 30, 2026 · Stickers

Sticker cut decides how it looks, how it peels and what it costs.

Die-cut

Cut through the vinyl and backing to the shape of your design. Best for handouts, merch tables and laptops.

Kiss-cut

Cut through the vinyl only, with a square backing left around it. Easier to peel and good for packaging and mail-outs.

Sheets

Several kiss-cut stickers on one sheet. Good for sets, labels and kids.

Every cut is waterproof vinyl. The choice is how it peels.