Why your logo gets 3–5 proofs
A logo is the foundation of everything we print for you. Here is how the proof rounds work.
By Kris Maestas · Aug 18, 2026 · Design
Your logo ends up on your truck, your shirts, your signs and your cards. That is why logo projects include 3 to 5 proofs.
Round one
After a short brief, Kris sends a few different directions. Pick the one closest to right, or the parts you like from each.
The next rounds
Each round narrows it down: lettering, color, spacing, a simpler version for small sizes.
A logo has to work on a business card and the side of a truck.
What you get
- Full-color, one-color and reversed versions
- Files for print and for the web
- A logo that is ready for wraps, signs and apparel